The business is growing, but the entrepreneur does not raise the salaries of employees and does not rent a better office?
Perhaps the whole point is that he is buying himself another yacht and diamonds for his wife! This is a common misconception: “Your own business is always a good income and a guarantee of wealth, otherwise there is no point in doing it.”
In fact: yes, high professionalism of employees coupled with a good product will begin to bring the company income. But the costs of production of goods, promotion, delivery and other important things do not go away. And in the first year of business, they can even exceed income. The practice is such that many entrepreneurs are forced to save on their salaries for some time in order to bring the company at least to zero.
At least the first months will have to save on many things, and then, when the business goes uphill, it will be useful to optimize expenses, at least on mobile communications and transport.