In 2024, global investment in artificial intelligence (AI) startups will reach a record $110 billion, up 62% from the previous year. This growth reflects growing interest in AI, particularly in the areas of generative models and business process automation. How AI is helping businesses grow
Companies are looking to implement solutions that automate routine tasks, increase efficiency, and reduce costs. This is creating demand for SaaS products that use AI to optimize processes in various industries, from marketing to logistics.
How the SaaS subscription model works:
- Customers pay a monthly or annual subscription for access to software.
- Updates and support are provided by the provider without the need for customer intervention.
- Flexible pricing — customers can pay more for advanced functionality.
- Accessibility — employees can work with the service from anywhere in the world.
The greatest potential of SaaS products lies in the automation of routine business processes:
- Accounting and finance — services that automate tax accounting and financial planning;
- HR and recruiting — AI platforms that analyze resumes and predict the success of candidates;
- Sales and marketing — analytical services that predict customer behavior.
If you create a product that simplifies business operations and offers value for a reasonable subscription, you can enter a fast-growing market and build a sustainable business.