Loopy Ideas

Brand Spanking New Ideas => Household & Consumables => Topic started by: Jay Sadie on January 07, 2012, 01:13:45 AM

Title: Virtual Fitting Room To Try On Clothes
Post by: Jay Sadie on January 07, 2012, 01:13:45 AM
[float=right][smg id=314 width=250 caption="Virtual Fitting Room Mannequin"][/float]Online shopping is perhaps the greatest retail invention of recent years. You can browse shoe styles for hours while sitting on your couch in PJs, buy a new piece of clothing while sitting at your desk at work (shh!), and even create a wish list to revisit or send to loved ones to buy for you. But there's one major drawback to ordering clothing online: you can't try them on! We hate that feeling of defeat when you rip open the package and discover that the garment doesn't fit. No matter how many specific measurements or user reviews websites include, everyone has a unique body that looks differently in clothes. Well, a new piece of technology keeps this very thought in mind.

FITS.ME (http://fits.me/) has created a virtual dressing room for online retailers by using customized robot models to try on garments in various sizes. Co-founders Heikki Haldre and Paul Pällin made eight robot mannequins that morph into a variety of body shapes per the stats you input, so you'll know exactly how each garment will look on. "Our algorithm takes four minutes to work out each shape," according to Haldre. "Until recently, we had 500 computers taking a week to calculate one body-shape. It would have taken us 130 years. Fashion might have moved on by then."

Did you just have one of those, 'whoa the future is totally here' moments? Yeah. Crazy. So far menswear sites like hawesandcurtis.com have already made use of this technology, and with any luck this technology will spread across online retailers soon.