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SantaMail Pet Rock Profiles of Dragon C…
Pet Rock
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It was the idea that ushered in the modern era of toy marketing, where buzz often overshadows substance (think Cabbage Patch Kids or Tickle Me Elmo). Ad man Gary Dahl, fed up with hearing people complain about pet care, figured he could create a low-maintence pet and cash in to boot. Buying a load of stones from a quarry, he packaged them in boxes with air holes, straw, and a complete care manual. Though the fad was short-lived—its golden age lasted only a few months—Dahl’s overhead was tiny, with the rocks costing about a penny and retailing for $3.95, and he quickly became a millionaire. Meanwhile, Dahl’s core idea has lived on in products ranging from the late-1990s Tamagotchi to the more recent Pet Barock.

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Jay Sadie

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PostedSeptember 16, 2011, 02:34:15 AM
Width x Height690x366
Filesize42 KB
KeywordsPet Rock, Silly Products, Silly Products That Made Millions
Last EditedSeptember 16, 2011, 03:28:53 AM
Topic ID to link to 474
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